Most real estate businesses run ads. Very few have a system behind those ads that actually captures, qualifies, and routes leads to the right person at the right time. We build that system, from the first impression to the first conversation.
Running Facebook or Google ads is easy. Getting a qualified real estate lead, someone who is genuinely interested, financially capable, and ready to engage, is an entirely different challenge. Most agencies stop at the ad. We build everything that comes after it.
Our lead generation service covers the full funnel: campaign setup, landing page, lead capture, routing to your sales team, and follow-up automation. Every rupee you spend on ads has a system behind it working to convert that spend into a real conversation.
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From the first ad click to the WhatsApp conversation with your sales team, we manage every step of the funnel. Your team receives warm, qualified leads — not a raw list of phone numbers.
We manage Facebook and Instagram campaigns using a two-step funnel ThruPlay awareness first, then warm retargeting. You get higher-intent leads at a lower cost per acquisition than cold campaigns alone.
Capture buyers who are already searching for properties. We set up keyword-targeted search campaigns and display remarketing so your brand stays visible at every stage of the buyer’s journey.
A generic website page will not convert paid traffic. We build dedicated landing pages for each project or campaign, single CTA, mobile-first, A/B tested headlines, and Meta Pixel plus Google Tag tracking installed from day one.
Every lead that enters your funnel is captured in a CRM, tagged by source and campaign, and routed to the right sales team member. No lead goes cold because nobody saw it.
The first response to a lead is the most important one. We set up automated WhatsApp sequences that respond within seconds, qualifying the lead and booking a call before your competitor even replies.
Weekly or bi-weekly reports with actual funnel data — cost per lead, cost per qualified lead, ThruPlay rates, landing page conversion rate, and campaign-level breakdown. We optimise every week, not every month.
From the first ad impression to the signed contract, we build the systems that keep your pipeline full and your sales team focused on closing, not chasing.
Most developers and agencies spend on ads without the infrastructure to capture, manage, or follow up on leads properly. We fix the full picture, not just the top of the funnel.
Every funnel, campaign structure, and automation sequence we offer was tested on IMLAAK's own lead generation before it was offered to any client.
We understand the Pakistan property market, buyer behaviour, investor psychology, project launch cycles, and what actually converts in this sector. We are not a general digital agency.
We do not hand you leads and disappear. We manage ads, landing pages, CRM routing, and WhatsApp follow-up as a connected system, so every part of the funnel is accountable.
Lead Generation
Website & SEO
Social Media Management
Content & Video Production
Consistent lead flow with structured campaigns, a dedicated landing page, and monthly funnel reporting.
More campaigns, A/B tested landing pages, WhatsApp automation, and weekly funnel visibility.
Full-scale lead generation with up to 4 campaigns, 3 landing pages, live dashboard, and dedicated WhatsApp group.
