Redefining Real Estate: Imlaak CEO Captain Shahnawaz Yaqub Bhatti Shines in FHM Magazine!
In an exclusive interview with FHMPakistan, Captain Shahnawaz Yaqub Bhatti, the visionary CEO of Imlaak, shared his inspiring journey, the challenges of Pakistan real estate market, and how his company is transforming the industry through innovation and customer-centric solutions. Here’s a deep dive into the conversation that sheds light on his approach to redefining real estate in Pakistan.
The Vision Behind Imlaak: A Journey Rooted in Personal Experience
When asked by FHMPakistan what inspired him to start Imlaak, Captain Shahnawaz spoke passionately about his personal journey:
“It was my own experience with real estate that sparked the idea. My father owned properties, but after his passing, I realized that we never made significant gains. I wanted to help people avoid the same mistakes by guiding them to make smarter, data-driven decisions in real estate.”
This vision was driven by his desire to empower expats and local investors to maximize their returns through the right investments, made at the right time.
Staying Bold, Fast, and Reliable in Real Estate
Captain Shahnawaz explained to FHMPakistan how Imlaak remains competitive in an ever-evolving market:
“If you look back at us in 2016, we started by educating people through blogs and social media channels. But we didn’t stop there. In 2021, we launched 66 Gulberg, a smart rental building project, and in 2022, we introduced an asset management landlord portal.”
This portal gives landlords real-time access to their rental income and analytics, enabling them to manage properties remotely with ease. Technology and innovation remain at the heart of Imlaak’s strategy.
Revolutionizing Rentals: The Shift to Short-Term Rentals
Shahnawaz shared insights into the growing potential of short-term rentals:
“A property that generates 2 lakh rupees in long-term rentals can earn 4 to 5 lakh rupees per month with short-term rentals. This is one of our main goals: to help clients achieve higher rental income.”
Imlaak has introduced a pool-based rental management system, ensuring fairness and transparency for all investors. Properties are treated collectively, with returns distributed proportionally. APIs allow clients to monitor occupancy and income 24/7, further building trust through transparency.
Content as a Pillar of Trust in Pakistan Real Estate
As a real estate blogger, Captain Shahnawaz highlighted to FHMPakistan the role of authentic content:
“Content is king. It’s not about how great your website looks; it’s about providing real knowledge. People who value investments care more about authenticity than aesthetics.”
This philosophy drives Imlaak’s content strategy, focusing on educating investors and fostering trust through transparency.
The Biggest Challenge: Changing Mindsets
Reflecting on his career, Shahnawaz revealed the most significant challenge he has faced:
“The biggest challenge was convincing people that Pakistan real estate isn’t just about land ownership. It’s about owning income-generating assets and embracing global trends.”
Pakistan’s deeply rooted landlord culture often resists change, but Shahnawaz believes the younger generation is more open to new investment models, paving the way for a brighter future.
Advice for Aspiring Pakistan Real Estate Professionals
For young professionals entering the industry, Shahnawaz shared invaluable advice with FHMPakistan:
“If you want to succeed, focus on your investors. Work for them, not just yourself. Pakistan Real estate is a long-term game, and retention is key. By building trust and delivering results, you’ll manage portfolios and create lasting relationships.”
He emphasized honesty and integrity as essential traits for success in this sector.
Transforming Pakistan Real Estate with Innovation
Shahnawaz’s forward-thinking approach has positioned Imlaak as a leader in the industry. From short-term rental management to leveraging AI-powered solutions, Imlaak continues to introduce new concepts to Pakistan’s real estate market. These innovations have earned the company a reputation for excellence and reliability.
Final Words: The Future of Pakistan Real Estate
In this exclusive interview with FHMPakistan, Captain Shahnawaz Yaqub Bhatti provided a masterclass in how to navigate and succeed in the real estate sector. His journey from personal struggles to professional triumphs reflects his unwavering commitment to empowering investors and transforming the industry.
With leaders like Captain Shahnawaz at the forefront, Pakistan’s real estate market is on a path to growth and innovation.
Shahnawaz Yaqub Bhatti
Investment Consultant and CEO at Imlaak
- Mobile: +92 333 1717170 (WhatsApp)
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